The Business of Video Games: Commercialization and IP
March 12 @ 1:00 pm - 2:30 pm
$25.00

Thursday, March 12, 2026
1:00–2:30 PM (MDT) | Online Event
Ticket price: $25 CAD
Register here: https://www.showpass.com/the-business-of-video-games-commercialization-and-ip-2/
This webinar explores the business side of video games, how games are marketed, discovered, monetized, and scaled; alongside a clear overview of the legal and IP considerations that protect long-term value. Learn why most games fail commercially, how IP becomes the real asset over time, and how early decisions around platforms, creators, and monetization can either unlock growth or limit future opportunities.
You’ll get clarity on:
- How modern games are marketed, monetized, and scaled
- The role of platforms, publishers, creators, and communities in determining success
- Why IP ownership and early business decisions matter more than most founders realize
- Key legal considerations around copyright, trademarks, monetization, and creators